Jenna's Healthy Grocery Haul: What to Actually Buy

By Jon Klipstein, U.S. Army Combat Veteran & Founder of Die Tryin Co., and Jenna Fiscus, Die Tryin Co. Athlete & Coach

Science reviewed by Onur Oncer, BS Physiology (Phi Beta Kappa) and peer-reviewed published researcher.

Note: this video is from our UXO Supplements era — we've since rebranded to Die Tryin Co. Same team, same standards, same athletes.

WHAT A REAL ATHLETE'S CART LOOKS LIKE

Eating clean doesn't start in the kitchen. It starts in the cart. If your grocery run is built around the right stuff, eating well all week is easy. If it's not, you're fighting your own pantry every night.

DTC athlete Jenna Fiscus took her camera through a full grocery haul — equal parts shopping list and stand-up routine. Here's the practical version: the exact categories to fill your cart with, the items to leave on the shelf, and the one rule that makes the whole thing work.

What Jenna says in the video

"Today I'm going to show you a full grocery haul — everything I typically get, all the essentials and healthy things. Honestly, it was really hard for me to figure out how to grocery shop and eat healthy at first. But now that I've figured it out, it's really helping my self-esteem. If your girl's in a bad mood, just bring her some food — it'll perk her right up. I know I'm super embarrassing, but I am who I am."

Buried in the jokes is the real point: learning to shop and eat well isn't automatic for anyone. It's a skill you build. Here's the framework that makes it click.

THE HEALTHY GROCERY LIST, BY CATEGORY

Fill your cart in this order. Protein first, then everything else around it:

Cart category	Grab	Why
Lean protein (anchor here)	Chicken breast, lean beef, eggs, canned tuna, Greek yogurt	The most filling macro; protects muscle while you lean out
Smart carbs	Rice, oats, potatoes, whole-grain bread, bananas, oranges	Training fuel and fiber — energy that doesn't crash you
Produce / volume	Spinach, celery, cucumber, onions, asparagus	High volume, low calories — fills your plate and keeps you full
Healthy fats	Olives, olive oil, nuts, avocado	Support hormones and satiety — don't fear them, just measure them
Flavor, no damage	Sugar-free sauces, spices, cinnamon, seasonings	Makes clean food taste good — the real reason people stick with it

ANCHOR THE WHOLE CART AROUND PROTEIN

If you do one thing right, do this: build the cart around protein and let everything else fill in. The ISSN Position Stand on Protein and Exercise puts the target for active people at roughly 1.4–2.0 grams of protein per kilogram of bodyweight per day. You don't hit that by accident — you hit it by having chicken, eggs, fish, and Greek yogurt already in the fridge. Get the protein in the cart first and the rest of the day gets easy. If you've never run the numbers, our guide to counting your macros shows you how, and why protein matters covers the rest.

When a full meal isn't realistic — busy day, no time to cook — a scoop of whey isolate covers the gap fast. That's the whole job of having it in the cabinet.

WHAT TO LEAVE ON THE SHELF

Jenna walks past the pop-tart cereal and the donuts on purpose. You don't have to be perfect, but the stuff that wrecks most people isn't the occasional treat — it's the trigger food sitting in the pantry all week. The rule: if it's in the house, you'll eat it. Keep the worst offenders out of the cart and you remove the decision entirely. That's not willpower; that's strategy. For the full approach to staying consistent without going all-or-nothing, our fat-loss guide lays it out.

MAKE EATING HEALTHY NOT SUCK

The reason most "clean eating" attempts die in two weeks is that the food is boring. Jenna's fix is the same one that works for everyone: sugar-free sauces, real seasoning, and spices turn plain chicken and rice into something you actually want to eat again. A cart full of flavor options is the difference between a diet you quit and one you keep. Pair that with a plan from the athlete's fueling guide, and turn the oats you bought into something better with our protein overnight oats.

JENNA'S STACK

The supplements she rounds the cart out with, swapped to the current Die Tryin Co. lineup:

• Daily health: a Daily Essentials multivitamin plus Ghillie Greens for the micronutrients a chicken-and-rice diet misses.
• Pre-workout: SEND IT 3.0, plus creatine monohydrate and L-glutamine for strength and recovery.
• Post-workout: Post Iso to hit her protein number without cooking.

FREQUENTLY ASKED QUESTIONS

What should I buy first at the grocery store to eat healthy?

Protein. Build the cart around chicken, eggs, fish, lean beef, and Greek yogurt first, then add carbs, produce, and fats around it. Protein is the macro most people fall short on, and it's the most filling — get it locked in and the rest falls into place.

How do I eat healthy on a budget?

Buy whole foods in bulk — rice, oats, potatoes, eggs, frozen produce, and cheaper protein like canned tuna, chicken thighs, and ground beef. Whole ingredients cost less per meal than pre-packaged "health" food, and they go further when you prep them.

Do I need supplements if I eat well?

Food comes first — always. Supplements fill gaps: a multivitamin and greens cover micronutrients a repetitive diet misses, and a protein powder makes hitting your daily number easier when cooking isn't an option. They support a good diet; they don't replace one.

How much protein should I actually be eating?

For active people, research supports roughly 1.4–2.0 grams per kilogram of bodyweight per day. For a 70 kg person that's about 100–140 grams. Spread it across your meals rather than cramming it into one.

What's the easiest way to make healthy food taste good?

Sugar-free sauces, real seasoning, and spices. The biggest reason clean eating fails is boredom, not willpower. A cart stocked with flavor options is what makes the diet stick past week two.

READY TO GEAR UP?

A good cart plus the right basics is the whole game. Post Iso makes hitting your protein easy, Ghillie Greens and a Daily Essentials multivitamin cover the micronutrient gaps, and creatine monohydrate backs your training. Want more from Jenna? Run her leg & glute day and back day, or take the quiz to build your stack. Don't forget her code BODYSHOP for 10% off.

ALWAYS FORWARD.